Roundtable Visual Identity

Concept: The brief was to produce a more memorable and distinctive identity for The Roundtable, a series of articles and videos with experts from leading construction and quarrying equipment technology sectors.

Process: After developing numerous ideas, the chosen logo contains four separate coloured corners coming together to form a circle and depict that everyone at the table is of equal status. These form a gradient implying the convergence of ideas and discussion. The intention was for the icon elements to be used separately as part of an identity toolkit.

Delivery: Branding across numerous channels and media needed to be both recognisable and work in a range of sizes, from a banner on a phone, all the way up to a front cover of a magazine. Editorial designs and imagery sourced for content complemented the narrative.