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MaaS Market Event Promotion
Project type
Branding, Logo Design, Design for Print, Promotional Material
Concept: The client required a complete visual identity and promotional material for a senior-level conference aimed at organisations with an interest in payment for transportation services.
Process: The identity was developed after careful research of the market centred around connection and allowing freedom of movement across different journey types. Each exhibition would have a designated subject, so this needed to be factored into the design. Brand guidelines were created to define exactly how the identity is implemented and maintain visual consistency.
Delivery: Advertising collateral was required for the conference incorporating brand style and included brochures, pop up banners, signage, advertising for print and online web banners.
