MaaS Market Event Promotion

A senior-level conference for all organisations with an interest in putting into practice new ways to pay for transportation services. The identity was developed after careful research of the business, centred around connection and allowing freedom of movement across different journey types. Each exhibition would have a designated topic, or theme, so this needed to be factored into the design. Brand guidelines were created to define exactly how the logo can be used and maintain visual consistency.

Advertising collateral was required for the conference incorporating the brand style and included brochures, pop up banners, signage, advertising for print, and online web banners.