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Global Highways B2B Publication
Project type
Editorial Design (Print+Digital)
Concept: Aimed at the road construction sector, the brief was to produce a new visual identity and overall design. The challenge was to present B2B content in a well considered way that could be laid out efficiently and to tight schedules without looking formulaic.
Process: A logo was developed after close consultations with the publishers and editorial teams. Careful consideration was given to templates and visual systems in order to maintain consistent style whilst providing engaging articles with individual merit.
Delivery: A bi-monthly printed publication with digital editions incorporating enhanced content, featuring video and interactive elements.
