ConstructionTV.TV Website & Identity

ConstructionTV.TV is dedicated to broadcasting first-class coverage of the world’s leading construction events and the latest industry trends. The Identity was developed in landscape format for use both as a website masthead and standalone logo. A mood board was generated to visualise the project’s creative direction. The play icon was selected as a clear reference to video, with the cut-away TV merged into a single graphic to give a clear and easily identifiable icon which could be separated and used alone. A metallic blue along with orange-yellow gradient were chosen to convey the construction industry alongside communication and movement.

A selection of web pages were designed to a specific brief, incorporating a sponsored feature video, designated topic segments, and customer testimonials. All designs were built around an existing grid system while maintaining a strong visual identity. Furthermore, user navigation and element interaction were carefully considered to balance visual aesthetics with seamless functionality.