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Bitumina Advertising Campaign
Project type
Marketing & Advertising Design
The Denimotech Holdings’ Bitumina brand provides bitumen solutions to the road construction industry. The challenge was to try and turn a seemingly ‘mundane’ construction material into something more appealing. After researching the company to get a clear understanding of the product, a brilliant piece of literature from 1894 was discovered describing a first encounter with a bitumen pavement. This text was divided into five quotes, which could be used as a advertisement sequence.
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