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Bitumina Advertising Campaign
Project type
Marketing & Advertising Design
Concept: The Denimotech Holdings’ Bitumina brand provides solutions to the road construction industry. The challenge was to try and turn a seemingly ‘mundane’ construction material into something more appealing.
Process: After researching the company to get a clear understanding of the product, a piece of literature from 1894 describing a first encounter with a bitumen pavement was discovered. Fonts and typography were chosen to suggest heritage alongside a more current and clean brand style.
Delivery: Extracts of text were divided into five quotes, which could be used as an advertisement sequence.
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